Govt. of India vide notification dated May 12, 2011 has announced E-waste (Management and Handling) Rules, 2011 (“Rules”).

According to these Rules, the consumer now has the legal responsibility to dispose of the waste electrical and electronic equipment (popularly known as “WEEE”) in the prescribed manner and not by just throwing it into a dustbin or giving/selling it to kabadi/ scrap dealer.

This will control environmental pollution.

Recycling of Electronic products is one of the best ways for INTEX and its consumers to help contribute to sustainable development, and demonstrate that they are committed to being socially responsible.

Recycling ensures that all the valuable and scarce raw materials used in electronic equipment get re-used in the manufacturing of new products. In this way, the plastics, metals, glass etc. which are recovered get a second life and we, as consumers and citizens, reap the benefit of using and conserving our finite natural resources. Recycling helps keep the price of raw materials down, which in turn, lowers the costs of the final product, making it cheaper for all consumers to purchase goods.