Continuing Intex's associate sponsorship for the India Vs England test match series on Star Cricket.

There will be telecast of Intex mobile phones & multimedia speakers TVCs in the IIIrd test match during the shows-MID WICKET & FOLLOW THROUGH (from August 9 to 13, 2007)

The schedule is as follows:

Program	Time	TVCs
Mid Wicket	5.30pm-6.10pm	Sonic Boom
Mid Wicket	5.30pm-6.10pm	Intex Mobile
Mid Wicket	5.30pm-6.10pm	Intex Mobile
Follow Through	10.30pm -11pm	Sonic Boom
Follow Through	10.30pm -11pm	Intex Mobile
Follow Through	10.30pm -11pm	Intex Mobile

Intex on Hungama TV

To add a little zing to our marketing initiatives, Intex will be a part of the recently launched week-end contest on Hungama TV-'Right Here Right Now', starting from July 14, 2007 for a period of 12 weeks.

The contest is aired every Saturday from 1:30 pm to 7: 30 pm during the telecast of popular series like 'Shinchan', 'Doraemon', 'Kochikame', etc.

It will have some interesting questions on Intex flashed on an hourly basis on the screen. The correct entries will receive Intex mobile phones/ discount coupons on Intex mobile phones. The kids will be sending the entries through SMS & IVRS before the end of the same hour.

Exclusive Walt Disney 's content on Intex Mobile Handsets

• 
  Intex and Walt Disney - the world's leading Family Entertainment brand-have come together to make Intex India's first company to launch mobile handsets loaded with exclusive screen savers, wall papers and sing tones featuring Walt Disney's all time favorites- Mickey, Minnie & Pirates of the Caribbean.

Feel the Spirit of Guru With Intex

• Co-branding of Intex with one of the finest feature films of Mani Ratnam-' Guru'.
  
• The campaign based on the symphony- "Intex -The Guru of Inverters" revolved around TVCs, Radio jingles and collaterals (like POPs, Leaflets, Posters).
  

Reaching the consumers through electronic media (TV)

• TV Commercials with captivating visuals and interesting story lines, featuring Intex Notebooks, Multimedia Speakers , Home Theatre Systems, PC & DVD players.
  
• Aired on Doordarshan, Star News, Zee Business, CNN IBN, CNBC TV 18, Zee News, ESPN, Star Sports and IBN 7.
  

Associate Sponsorship of major sports events

• World Cup Cricket on Sony group of Channels, March, 2007.
  
• India-South Africa one day series, ESPN & Star Sports, Nov, 2006.
  
• ICC Champions Trophy on Set Max, Oct, 2006.
  
• Azlan Khan Hockey Tournament & Wimbledon, ESPN & Star Sports, Aug, 06.
  
• All cricket related programmes on Zee News from May, 06 to March, 07

Sponsorship of current affairs programs

• Main Sponsors of Quote Unquote on Zee News (March, 07).
  

Participation in various national and regional consumer/ IT fairs

• India International Trade Fair, New Delhi, Nov, 06.
  
• IT Expo- 2006, Pune, Dec, 06.
  
• EXPO-2007, Patna, Jan, 07.
  
• COMP-EX' 2007, Nagpur, Jan, 07.
  
• Gwalior Mela, Jan-Feb, 07 to name just a few.

Main sponsorship of Rotary Club of Madras ' job fair - 'Dream Careers'

'Dream Careers', a popular annual job fair, organised by Rotary Club of Madras on April 7, 2007, at Chennai, had Intex as the Title Sponsor. The event aims at providing the right jobs to the right candidates and guiding the aspirants towards their dream careers. Since last year, it has been witnessing eclectic participation from brands like TCS, Satyam, Cognizant Technologies, Perot Systems, L & T and the Armed Forces, to name just a few.

Intex gets 'Best Pavilion' award at COMPEX-2007, Nagpur

Intex bagged the 'Best Pavillion' award at one of the biggest IT event of Central India- COMP-EX' 2007, held at Nagpur from Jan 12-15, 2007.

Intex receives 'Stall No. 1' Award at EXPO 2007, Patna

Spurred bythe encouraging response of the launch of Power Pro series of Digital Home UPS in the Eastern Zone, our Power electronics Division participated in the fair, which was held from 24th Dec to 7th of Jan, 2007.

Marketing Initiatives - 2008