Marketing
Marketing
Marketing - Marketing Initiatives
- targets select shopping malls in Delhi & NCR
- New Delhi, May 22, 2010: The scorching summer-heat never plays a spoilsport when it comes to shopping! With this belief, Intex is all geared up to strike a chord with the shopping buffs thronging the malls. The campaign, named as “Intex Summer Carnival” / “Intex Mall-Mania” aims to enhance brand awareness and give the consumers a complete touch & feel experience of varied interesting products, under brand Intex, accompanied with some fun-filled and uproarious activities.
- Shipra Mall, situated at Indirapuram, Ghaziabad, was the first mall to be covered under the campaign today. The two-day long weekend activity had an appealing stage with a vibrant display of Intex Multimedia Speakers, DVD Players, Desktops, TFT-LCD Monitors, and Headphones at the centre of the mall. The showstopper of the event, adding a dash of glamour, was the small act where Femina Miss India participants of yesteryears sashayed down the floor holding Intex products in hand. People did not seem to get enough of the exciting games and contests conducted by a vivacious emcee.
- As shared by Mr. Vinayak Kumar Lal, GM, Marketing- Intex Technologies “Intex has a very strong presence in traditional channel.
These kinds of activities hold a great importance in the whole gamut of marketing portfolio as they not only help in making a connect with the end consumers but also aid generation of desired push for secondary and tertiary sales at channels’ end. With summer holidays just commenced, we are hoping for a good response. The campaign will get full support through a comprehensive print –media and point-of-sale activations”.
- Running on weekends till June 7, 2020, other malls to be covered under the campaign are Pacific Mall, Anand Vihar; Great India Mall, Noida ; City Square Mall, Rajouri Garden and V3S Mall , Laxmi Nagar.
Watch exclusive TVC aired on April 14, 2010
- Intex held its first-ever business development meet for mobile phones super stockists at Tivoli Gardens Resort, New Delhi on April 05, 2010. The super stockists (also known as super distributors) have recently become a part of Intex Family and the event aimed to commemorate the association and strengthen the bond further.
- The two-day event saw an overwhelming response from more than 30 partners who had especially flown down for the meet from various states across India.
- The team did not leave any stone unturned to make the best out of this get-together. There were presentations on the company, product portfolio,
sales plans, service, marketing & communication, etc. The partners had detailed conversations with company officials. All of them were felicitated with mementos by Mr. Narendra Bansal- Chairman & Managing Director, Intex.
- It was indeed a great learning experience for the team and considering the response of the partners, we believe they also found the event fruitful. Our heartiest thanks to all of them.
Watch exclusive program on INTEX on Doordarshan National Channel aired on Jan 18, 2010
- Intex made its presence felt amongst more than 200 participants at the recently concluded popular annual IT fairs IT-Expo, Pune and COM-IT, Mumbai held from Dec 10-14, 2009. We notched the top slot for best display at IT-Expo-2009.
- Entire range of INTEX Computer Peripherals, Mobile Phones, Consumer Electronics and PC were on display including Dual SIM mobile phones, Multimedia Speakers, Computer UPS, Headphones, Keyboards, Mouse, DVD Players, PCs, etc. Interesting discount offers & schemes were also introduced to attract footfalls at the stalls.
- IT-Expo, organized by CMDA (Computers and Media Dealers Association) of Pune, is one of the biggest IT exhibitions of Western India and registers more than lakh visitors every year.
- Organised by TAIT (Trade Association of Information Technology), COM-IT Expo is one of the key IT events in South Asia APAC region. Intex has been participating in the same since last 3 consecutive years.
- Both events attract people in huge numbers and present an ideal platform for both B2B and B2C interface.
- A Caravan brightly draped in interesting streamers and backdrops on INTEX Mobile Phones went across four districts of West Bengal- Bankura, Birbhum, Burdwan and Purulia- for a week - Dec 24 to 30, 2009.
- To catch attention of the crowd further there was a live band – Krishti - on the van belting out Bengali folk and popular music.
- Considering the number of sales queries, which have been pouring, the team behind the activity has every right to smile. It was not only successful but has also turned out to be one of the most effective promotional tools in the Below The Line genre.
- Intex, participating for the fifth time in the India International Trade Fair -2009 at Stall no.34, Hall no.11, Pragati Maidan, New Delhi. More than 65 products were kept on display. The range includes Mobile Phones, Desktops, Netbooks, Monitors, Multimedia Speakers, Keyboard, Mouse, Computer UPS, DVD Players to name just a few.The company used this important event to launch two new products- a high-end Dual SIM QWERTY keypad mobile phone-model IN 6611 Ace and a 19" LED Monitor.
- Along with new launches, there were interesting schemes making the shopping experience wholesome !One can get himself clicked on a purchase of Rs. 2500 /- and take home the picture neatly placed in a photo-frame. A smart sling bag and wall-clock are some of the freebies on offer on purchase of INTEX mobile phones, multimedia speakers, desktops,netbooks and TFT-LCD Monitors. Movie buffs will get a set of three all-time favourite flicks free with INTEX DVD players.
Launches first exclusive store at Meerut
- After having positioned brand INTEX at more than 120 hyper markets and specialty stores across the country, through the shop-in-shop concept, for about three years, Intex has made a debut in the Small Format Retail segment by launching its first store – INTEX SQUARE- at Meerut, Uttar Pradesh on September 1, 2009.
- INTEX has been diversifying and has been increasing focus on ways to bring the brand, product experience and service closer to the consumers. INTEX SQUARE will be set up with the joint efforts of the company and its committed channel partners. These partners have a good track record and a sound standing in the market. For the INTEX SQUARE activity, they will be selected from a vast network of more than 2000 distributors. As the retail activity progresses, the company may evolve other models also for expansion.
- The flagship store at Meerut, set up in association with M/s RCA Technologies - one of Intex’s distributors in the area- has the entire range of INTEX on its shelves. This comprises of PCs, TFT LCD Monitors, Netbooks, Mobile Phones, Multimedia Speakers, DVD Players, UPS, Cabinets, Web Cameras, Keyboards, Mouse, Headphones, to name just a few. Spread over 200 sq ft area, the store has been done up in a modern format utilizing concepts of interior design to facilitate storage & display and ensure a pleasing technology experience to consumers.
INTEX new TV Commercial (TVC) hits the channels on August 5, 2009.
INTEX TVCs are back and are all set to steal a march
Here is the link to watch the Multimedia Speaker TVC : Click to view
INTEX TVCs are back and are all set to steal a march
- The new mobile phone TV Commercial is a simple & straight take on two of the most sought-after virtues - convenience and utility. How technology could bring happiness & convenience to our lives.
- 60-70 % of INTEX mobile phone portfolio comprises of Dual SIM phones. The TVC , playing on the utility of a Dual SIM phone, focuses on the basic difficulty of using two mobile phones through a witty and appropriate situation featuring two youngsters traveling in a bus.
- It's got a neat copy, interesting and easy visuals to which anyone could relate to and could understand.
- The telecast has been planned in two Bursts.
- The First Burst is on for period Aug- Sep-09 . During these two months, the TVC will be visible at all major entertainment and news channels lke Star Pus, Sony, Colors , Zee TV, MTV, 9XM, Aaj Tak, Zee News, IBN 7, India TV and TV9 Telegu.
- The next TVC from INTEX marketing stable is going to be on Multimedia Speakers which will be released in the second week of August.
Here is the link to watch the Multimedia Speaker TVC : Click to view
INTEX Corporate Theme Tune for mobile phones
INTEX mobile phone users now could also have an exclusive INTEX ring tone (the Corporate Theme Tune). Its a peppy and melodious piece of music created by INTEX and is available for free-download to all.
The link goes like this : Click to download
INTEX mobile phone users now could also have an exclusive INTEX ring tone (the Corporate Theme Tune). Its a peppy and melodious piece of music created by INTEX and is available for free-download to all.
The link goes like this : Click to download
A Business Development Meet (BDM) for PC, Consumer Electronics and Computer Peripherlas channel partners was held at Nasik on June 6, 2009. More than 250 distributors and dealers operating in Nasik and adjoining areas took part in the event.
The meet commenced with the inaugural note by Sanjay Chawla, director- San Computek- INTEX’s principal distributor in the region. Owing to the efforts put in by San Computek, Nasik has the distinction of having the highest no. of INTEX channel partners across India.
There were introductory sessions on the company and business plans by company officials – Nazim Ashraf , Santosh Khabia and Azhar Khan. Top 10 best performing resellers were felicitated with INTEX Star Achievement Awards.
Kudos to team Intex – Santosh Singh, Sunil Kodrikar, Sachin, Deepak, Mahesh , Jagdip and staff of San Computek for their support in making the event a success.
As a part of our channel-support marketing initiatives, INTEX participated in the consumer durable & electronics expo - DIGILIFE - organized by HT Media Limited at Delhi, Lucknow & Chandigarh on April 18 - 19 and April 25 - 26 respectively. We had a display of INTEX products at the fair which was arranged and looked after by our distributors in the respective regions. Also, INTEX logo was present in all event related promotional advertisements and other collaterals.
After Mysore and Kolhapur, Intex has kicked off its outdoor campaign at select malls in Delhi & NCR. Four drop-downs, aesthetically designed, displaying INTEX PCs and Peripherals have been put up at MGF Mega City Mall, Gurgaon. The mall has a shop-in-shop centre for Intex products at its Spencer's hyper market store. 10 pole kiosks for Peripherals have been placed across Select City Walk Mall, Rohini. The drop-downs & kiosks have contact details, information on price range & USPs of the products to generate brand awareness & sales. The activity is on till April 25, 2008.
INTEX has associated with Neo Sports to display the brand in the form of a 'dynamic L-shaped' visual during the telecast of the ongoing India-Sri Lanka ODI series & Twenty-Twenty match from Jan 28-Feb 10, 2009. This activity is a continuation of our association with Cricket driven activations on Television.
Consumers had a ball of time with more than 40 of INTEX offerings displayed under one roof. This included Mobile Phones, Desktops, Notebooks, TFT-LCD Monitors, Computer Multimedia Speakers, DVD Players, Headphones, Keyboards, Mouse, UPS, Add-on products, etc.
One of the major attractions at the stall was the Gaming Zone put up in association with Intel. The zone had Core 2 Duo based machines, supported by range of 15, 17, 19 & 22 inches INTEX TFT-LCD wide screen monitors - with & without TV tuner functions - so that gaming enthusiasts could experience the very best games doing rounds in global gaming industry.
There were special exhibition offers and prices also like free Optima wrist watches with Computer Multimedia Speakers, dinner set with DVD Players and Scratch card schemes with Notebooks & Desktops, etc.
As a seasoned player at the IT & Electronics Pavilion, the stall did manage to pull media attention also and was visited and covered by TV channels - DD news, IBN 7 & News 24. There were news items in print media also like Hindustan, Amar Ujala, Rashtriya Sahara, etc.
Major media houses were present to cover the event. Mr.Sandeep Aurora, Director, Sales & Marketing South Asia was also present at the event.
Highlights of the products :
INTEX Lifestyle Book
- Boasting irresistible sleekness and style, it suits the persona of a working woman who is really fastidious about her style-quotient.
- Features adding value to the convenience & leisure include 12.1’’ TFT -LCD screen, Intel's Dual Core processor, weight only 1.8 Kg and three colour options- pink, black & white.
- This model has been priced at Rs. 33,000- (MOP).
- It is designed for complete entertainment on the move including high end gaming experience and graphic designing applications.
- The machine is vivid and powerful, enabled by Intel Centrino technology, Nvidia Graphic power , SRS WOW technology based speakers and inbuilt hybrid TV Tuner.
- It retails at Rs. 75,900/- (MOP).
- Combining looks & features, the machine is a smart offering for professionals who look for gadgets that gel with their overall style statement.
- Some of the high points are 12.1” TFT touch screen which can rotate at 180 degrees, weight 2.1 Kg and price, Rs. 47,900/- (MOP)
- The range is rich in features and is designed for SEC-A and SEC-B consumers.
- These machines are available in screen sizes of 15.4" and 13.3"and come with the features like HDMI port for high resolution output to HDTV, high quality sound output, logical short/hot keys to play music & Internet, security features like finger print and Kensington lock.
- The MOP range is Rs.32, 900-Rs.42,900/
- Presenting a ' value for money' option with high performance & efficient features
- Are apt for students & 'executives-on-move'.
- The MOP range is Rs.25,900 to Rs.29,900/-
As part of marketing startegy, Intex's focus has been on integrated communication. The marketing-mix at Intex is a continuous, diverse & balanced communication based on our ethos- "Demand More" - Demand more products, more quality, more personalized solutions from Intex!
Aimed at consumers, channel partners and business associates, the exercise is an initiative not only to portray the brand in the right spirit but also to provide them interactive platforms to enrich the 'touch & feel experience', numerous BTL activities to strengthen the sales efforts and interesting associations so that they take pride in being associated with the organization.
Some of the highlights are:
Chip Monsoon contest, June, 2008
Its all about answering some simple questions on www.chip.in – portal of the popular IT magazine Intelligent Computing Chip. The lucky winners receive INTEX Notebook 026DW and headphones as consolation prizes.
Print ad campaign for Desktop PC’s, from 26th May to 23rd June, 2008
A print ad campaign for Desktop PCs with the buy line- “Won’t burn a hole in your pocket” was released across india in major dailies such as Times of India (Delhi Times), Dainik Jagran, Dainik Bhaskar, Eenadu, Lokmat, Midday, Deccan Chronicle etc.
A print ad campaign for Desktop PCs with the buy line- “Won’t burn a hole in your pocket” was released across india in major dailies such as Times of India (Delhi Times), Dainik Jagran, Dainik Bhaskar, Eenadu, Lokmat, Midday, Deccan Chronicle etc.
Supporting the channel through participation in Regional Fairs
ICICI Shopping Festival, 16th to 18th May, 2008
ICICI Shopping Festival, 16th to 18th May, 2008
Computer Shopee Exhibition, Pune, 10th to 15th May, 2008
Intel Business Hum Safar , May 16, 2008
The first-ever event targeting the enterprise segment held in association with Intel at New Delhi on May 16, 2008. The focused enterprises were SMBs-Small & Medium Buisness Enterprises- operating in the Delhi region.
Objectives:
- To promote Intel Core 2 Quad & Intel Core 2 Duo based INTEX desktops amongst the focus SMBs
- To create awareness & share advantages of Intel’s new technologies- Intel Core 2 Quad & Intel Core 2 Duo and show them how they can grow their business with Intel.
- To create awareness of Intel 45nm based processor & its benefits.
Participation in 'Servers Down'- gaming event at Amity, April 9-11, 2008
With an objective to enhance brand awareness amongst youths, INTEX participated as an IT Partner for the gaming event ‘Servers down’ at Amity Campus, Noida from April 9-11, 2008. There were 46 INTEX PCs and LCD Monitors with LAN setup for playing live games.
The event received a tremendous response and the winners were awarded with INTEX multimedia speakers. Also there was an INTEX stall showcasing the entire portfolio of desktops, notebooks and TFT-LCD monitors.